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Ensure Marketing Initiatives Are Heard By Your Clients' & Prospects' with a Changeable 'Campaign Window'

Implementing a 'campaign window' in the design of your graphic emailLetterhead means that you don't have to solely rely on your staff or other marketing mediums to ensure your clients & prospects are updated on current information from your organization, they will with every email sent. Your organization determines what this information will be with a simple editing system.

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Organization's Benefits

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Ensures consistent company branding.

The graphic emailLetterhead is custom designed for your organization, therefore matching organizational branding. Every graphic emailLetterhead sent from your organization will be consistent and will send a professional impression to your clients' & prospects. See the Samples section for client examples

 

 

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Dramatically increases clients' & prospects' exposure to all of your organizations products or services.

Most organizations commonly hear this from their clients & prospects... "I didn't know you guys did that." The reason many times for this is simply because there was no appropriate time for your staff to discuss this with the client or prospect. However more often than not, email communication with that client or prospect is happening on a regular basis from individuals within your organization. Graphic emailLetterhead takes full advantage of this regular email communication by exposing your clients & prospects to all of your products and services through strategic marketing links (SMLs) & 'campaign window' information. This increases reach, cross-selling, & up-selling.

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Keeps all of your organization's marketing initiatives consistent and in front of your clients' & prospects'.

Since SMLs and the 'campaign window' embedded in the graphic emailLetterhead's being sent everyday can point directly to specific areas of your organizations' web site or any other web based information (e.g. pdfs, demos, mailing list sign-ups, articles, blogs etc.) your organization can increase client and prospect exposure to your organizations' marketing initiatives and information both on-line & off-line.

Increase exposure for:

  • Web site traffic
  • PR & advertising
  • Mailing list sign-ups (e.g. newsletter, products/services bulletins)
  • Events, seminars & trade shows
  • Promotions & new product announcements
  • ...and many more
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Instant click notification by email.

When the recipient clicks on any of the strategic marketing links the information of what was clicked, who clicked, and when it was clicked is instantly emailed to chosen individuals within your organization (e.g. person who sent email, inside sales, and sales managers or even multiple people). This is information is also saved in a profile for that recipient so that at anytime reports or future emails campaigns can be generated (see tracking & reporting). It is a daily lead generation that saves individuals in your organization time and effort, because they know when the appropriate time is to contact someone and about what. Your clients and prospects will get the attention they deserve at the time they need it.

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The alternate templates feature allows your organization the ability to quickly add any number of 'pre-canned' messages or template versions to all of your staffs' graphic emailLetterhead software in any geographical location with no staff intervention.

An organization can create any number of pre-defined alternate templates that can be chosen from the alternate templates by the staff/senders by clicking the Send Alternate Template button. These alternate templates are created by the organization through the secure web based editing system and can have any type of 'pre-canned' message. They can even include 'form letter' type variables so that the messages can be personalized for each recipient. This increases organization productivity by saving staff time formulating & writing frequently emailed messages. It also increases the accuracy & consistency of information communicated to the organization's clients' & prospects'. The uses for for alternate templates are endless, however here are just a few examples of how they could be used in your organization to increase productivity while giving clients' & prospects' the accurate information that you want:

  • Frequently asked questions responses.
  • New products or services announcements
  • Product or services information (brochures, specials, technical/spec details etc).
  • Invites to events.
  • Thank you for your inquiry messages.
  • Thank you for your order follow-up messages.
  • Order has been shipped or ready to be picked up.
  • Quotations and estimates.
  • Holiday greetings.

 

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Sender specific contact information (signature).

The sender's specific contact information is automatically included in each graphic emailLetterhead in a consistent & professional manner (no more inappropriate signatures). This can include any sender specific information such as their title, direct line or extension, cell phone, email address etc. A ' add me to your contacts database link' can also be included for each sender, allowing for easy adding of the senders contact info into the recipients database. This is convenient for the recipient and means that the sender's contact information is always just a click away for the client or prospect.

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